Night and day. Improved. America's No. 1 elastic now even better. Your favorite elastic is now even better! Only Goody Ouchless elastics are made with SmartStretch Core, helping each one hold its shape longer without stretching out. All the while giving you the same gentle and comfortable hold that makes them America's No. 1. Each Goody Ouchless product promises to care for your hair and minimize snags. Made in China.